Picking a Web Master
- Post: 15 February 2011
- By Scott See
- In: Business Info
There are five questions to ask a prospective web master. 1) What successes have you had getting web sites on the first page of Google? 2) What are the pros / cons of using Dreamweaver, Wordpress, Joomla, or other CMS? 3) For Dreamweaver sites, show me how you use templates to make future maintenance easy. 4) Show me how CSS works. 5) What's your favorite book on web site usability? A good web master will jump on the opportunity to explain all this to you. They should have some web sites in top positions in Google. If they stumble on any of these questions, consider shopping around.
Why Learn SEO
- Post: 15 February 2011
- By Scott See
- In: Business Info
Why learn about Search Engine Optimization? (SEO) Simple. You'll save a small fortune. Here's scenario #1. Your company builds a web site. It's gorgeous. You're certain it's going to bring in tons of business. Then after several months, you wonder why you're not getting any business. You're nowhere to be found on Google. Someone clues you in that your web site looks nice, but whoever put it together gave no consideration to SEO. So now you have to redesign the site and start nearly from scratch. Scenario #2 is that you become educated about SEO so that every aspect of your web site works towards getting you ranked well in the search engines. 
