Exporting to Japan

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Book on Exporting

By |July 8th, 2012|Exporting to Japan, Marketing Resources|

This is my book on Exporting.

Open publication – […]

Exchange Rates

By |May 29th, 2012|Exporting to Japan|

Checklist for Export Pricing

By |May 16th, 2012|Exporting to Japan|

The following information should be included with export pricing.

  • Units/Case
  • Cases/Master Carton (if used)
  • Cases (or Master Cartons) / pallet


  • Price for one Case or Master Carton
  • Price for one pallet’s worth
  • Price for multiple pallets  (LCL, less than container load)
  • Price for 20′ container
  • Price for 40′ container

Please make your “mix & match” policy crystal clear.  When you […]

Celebrity Endorsements

By |May 16th, 2012|Exporting to Japan|

If you have any celebrity endorsements, this is very valuable to a successful product launch in Japan.  Be sure to notify prospective distributors of any celebrity endorsements you may have.

Margins and Pricing for Export

By |May 16th, 2012|Exporting to Japan|

It’s better to make a small margin on a huge order, than to try to make  larger margin on an order that never happens.

You may be used to selling to retailers at wholesale prices.  Selling internationally is different.

After the a product leaves your warehouse or factory, the following expenses will […]