SEO

SEO Monthly Package

Recommended Monthly Search Engine Optimization Package

On-Page SEO

On-Page SEO is that which you can do on your website.  SEO works backwards from your goals.  Here’s how it work:

  1. Identify key goals.  What makes you money?  What has the potential to make you money?  What do your customers need?  What need is not being sufficiently addressed by the marketplace.  These are a few factors in goal setting.
  2. Identify what people are searching for.  For these goals, how do people search for what they need on a search engine?  Everything works backwards from what people are searching for.  Let me repeat that, Everything works backwards from what people are searching for.  These become your keywords or key phrases.  This is an old-school Marketing 101 concept, merely framed within the context of the World Wide Web.
  3. Create content and website structure that gives search engines maximum confidence that your page(s) are about these keywords.  Creating this content requires regular client updates such as
    • New customers
    • Testimonials
    • Case studies
    • Summary of work performed, and so on.
    • (We email the client bi-weekly asking for these updates. No client is disciplined enough to remember to provide it on a regular basis. )
  4. Add keywords to menu links.  (Very important!!!)
  5. Monitor results bi-weekly and adjust as necessary.  Adjust as search engines change their algorithms.
Deliverable:  SEO work and reporting every two weeks of ranking.

Off-Page SEO

Off-Page SEO is that what you can do on other sites to boost the ranking of your website.  The biggest component of this is link building.  Here’s how it works:

  1. Research directories, blogs, and forums (also known as bulletin boards for discussion groups) that are relevant to those keywords that people are searching for.
  2. Engage in discussions and link back to most relevant pages.

It is important to ease into this.  An overly […]

By |August 30th, 2013|Search Engine Optimization, SEO|0 Comments

Google Keyword Planner (was Google Keyword Tool)

All else equal, it’s better to have your keywords or keyphrases (the words people type into Google to find what you’re selling) in your domain name.  To find out what people are searching for, don’t make any assumptions, but rather use the free Google Keyword Tool.  Here’s how: […]

What it Takes To Rank Well on Google

Google Logo

Let’s pretend you have a hardware store in Hood River, Oregon.  Here’s what you need to do to rank well on Google.  […]

By |October 8th, 2012|Marketing Resources, SEO, Website Resources|1 Comment

Search Engine Proof Web Sites

Some of these web site are beautiful, but the graphic artists who designed them paid no consideration to ranking well in the search engines. […]

By |September 24th, 2012|Marketing Resources, SEO, Tutorials, Website Resources|0 Comments

SEO (Search Engine Optimization) Checklist

Google LogoOn-Page SEO

  1. Discuss SEO strategies with your webmaster BEFORE you build your website.  This is extremely important!!!
  2. Learn the basics of SEO BEFORE you build your website.  This is extremely important!!! […]