Websites with Issues

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Websites with Issues

A website should to two things. First, it should communicate what need it fills, what it’s selling, or what it’s unique value proposition is.  A website should do this within two or three seconds of a visitor arriving at the site.  Second, it should tell the viewer what they should do next.  This should be clear within a few more seconds.  Some websites fail to do these two basic things.  Some fail more miserably than others. 

By |2015-07-20T16:54:26+00:00June 5th, 2012|Marketing Resources, Website Resources|0 Comments

About the Author:

A born-and-bred New Yorker, Scott lives in White Salmon, WA nestled in the Cascade Mountains. Scott's background includes working in advertising in New York City, as Captain of a 47' sailboat, and as Executive Director of a trade association. Truth be known, he'd rather be snorkeling in the Caribbean.

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