Goal
To sell one or more of the following:
(in order of potential revenue)
- Building a website from the ground up.
- Converting a website to WordPress.
- Updating a website so it accomplishes the company’s goals better.
- Search Engine Optimization
- Website Maintenance (Updates, Security, Backups)
- Hosting
- WordPress training
Process
- Lead Generation
- Browse websites and identify sites that need to be converted to WordPress, need SEO, or otherwise are horrible sites in need of work.
- Browse directories of companies and find companies that do not have websites yet.
- Enter lead into CRM.
- Identify if it’s a hot prospect, not so hot prospect, or a weak prospect.
- Take my proposal template and create a customized proposal.
- Print out and mail proposal.
- Follow up with call(s) for a Needs Assessment.
- Refine proposal and resend as PDF.
- Close the deal.
- Follow up to gauge customer satisfaction.
- Follow up to sell additional services.
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